A host of designers including Tom Ford and Stella McCartney are participating in Livia Firth's Green Carpet Challenge for Glamour and Ethics, aiming to raise the profile of ecological and social justice in the fashion industry.

Luminaries including Paul Smith, Valentino and CHANEL have also come on board, committing to produce ethical and sustainable pieces for Firth to wear to red carpet events, beginning with the Golden Globes on January 15.